Celebrating Sisters


The Celebrating Sisters is a collaboration project. Coordinated by the Indigenous Brew Day Crew and Do Better. Be Better.. Inspired to raise awareness about Missing and Murdered Indigenous Women in Canada, this project aims to celebrate the strength and power of Indigenous Women. Originally titled “The Red Beer Project,” taking inspiration from the REDress art installation, the organizers heard concerns from the community. The Indigenous Brew Crew, comprised of three Indigenous men, listened and learned from their sisters and aunties, and have moved to focus the campaign to one of strength and celebration, while still asking us to reflect on those missing, murdered and abused.

Proceeds from beer sold by participating breweries will be primarily directed to Indigenous agencies and organizations that support Indigenous women.

We acknowledge that the relationship of alcohol and Indigenous peoples is complex. This project will be uncomfortable for some and celebrated by others. Harm and trauma has come from this relationship as well as a colonial past and a ton of myth.

Bumblebee on flowers of butterfly weed

Indigenous Brew Crew Mission

The Indigenous Brew Crew strives to create community bringing together and empowering Indigenous individuals to explore their passions while de-stigmatizing alcohol and supporting the Indigenous community.

Hop Cone

MMIWG National Inquiry

The National Inquiry’s Final Report reveals that persistent and deliberate human and Indigenous rights violations and abuses are the root cause behind Canada’s staggering rates of violence against Indigenous women, girls and 2SLGBTQQIA people. The two volume report calls for transformative legal and social changes to resolve the crisis that has devastated Indigenous communities across the country.

Double Hollyhock blooms

Participating Breweries

See a list of participating breweries and learn about the organizations proceeds from sales will support.

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